IAG Blog: Podcast with Mike Putman,
President of Travel Team Consulting.
Topic: "Lessons learned in
trying to lure a low cost carrier
to a new market"
From The IAGBlog Description:
"Mike describes how he was
part of a team that tried to acquire
service from Southwest Airlines
to Greenville, SC. John then describes
how Southwest undertakes new air
service. From minimum revenue guarantees
and other creative ways, destinations
continue to compete for the economic
engine that air service represents.
The discussion is high level but
offers destination marketers a sense
of how the process works and the
types of hurdles one has to overcome."
Visit
IAGBlog Podcasts to listen or download
(MP3)
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